Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, my skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jay. We'd been gnawing on some "other" energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call "the epiphany." Two years later, after countless hours in Mom's kitchen, Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished.
Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community and our environment.
— Gary, Founder and Owner of Clif Bar & Company
Organic brown rice syrup, ClifPro (soy rice crisps [soy protein isolate, rice flour, barley malt extract], organic roasted soybeans, organic soy flour), organic rolled oats, organic toasted oats (organic oats, organic dried cane syrup, ascorbic acid, natural vitamin E [antioxidant]), chocolate chips (dried cane syrup, unsweetened chocolate, cocoa butter, soy lecithin, vanilla extract), organic cane syrup, organic date paste, cocoa, alkalized cocoa, ClifCrunch (apple fiber, organic oat fiber, organic milled flaxseed, inulin [chicory extract], psyllium), organic sunflower oil, natural flavors, sea salt. Vitamins & Minerals: Dicalcium phosphate, ascorbic acid (vit C), magnesium oxide, dl-alpha tocopheryl acetate (vit E), beta carotene (vit A), ferric orthophosphate (iron), zinc citrate, biotin, niacinamide (vit B3), d-calcium pantothenate (vit B5), phytonadione (vit K1), manganese gluconate, copper gluconate, riboflavin (vit B2), folic acid (vit. B9), sodium selenite, thiamin (vit B1), pyridoxine hydrochloride (vit B6), ergocalciferol (vit D2), cyanocobalamin (vit B12), chromium chloride, potassium iodide.
Allergen Statement: Contains soy. May contain traces of dairy, peanuts, wheat, and tree nuts. We source ingredients that are not genetically engineered.