Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived is a garage with my dog, my skis, climbing gear, bicycle, and two trumpet. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jay. We'd been gnawing on some "other" energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call "the epiphany". Two years later, after countless hours in Mom's kitchen, Clif Bar has become a reality. And the mission to create a better-tasting energy bar was accomplished.
Clif Bar was grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community and our environment.
—Gary, Founder and Owner of Clif Bar & Company
Organic brown rice syrup, ClifPro (soy rice crisp [soy protein isolate, rice flour, barley malt extract], organic roasted soybeans, organic soy flour), organic rolled oats, organic toasted oats (organic oats, organic dried cane syrup, ascorbic acid, natural vitamin E [antioxidant], dried apricots (apricots, dried cane syrup, rice flour, citric acid, apricot acid), ClifCrunch (organic oat fiber, inulin [chicory extract], organic milled flaxseed, organic oat bran, psyllium), organic cane syrup, dried apricots, organic date paste, organic sunflower oil, natural flavors, lemon juice concentrate, citric acid, sea salt, colored with annatto.
Vitamin & Minerals: Dicalcium phosphate, calcium ascorbate, ascorbic acid (vit C), magnesium oxide, dl-alpha tocopheryl acetate (vit. E), ferric orthophosphate (iron), zinc citrate, biotin, beta carotene (vit. A), niacinamide (vit. B3), d-calcium pantothenate (vit. B5), copper gluconate, phytonadione (vit. K1), manganese gluconate, folic acid (vit. B9), riboflavin (vit. B2), sodium selenite, thiamin (vit. B1), pyridoxine hydrochloride (vit. B6), ergocalciferol (vit. D2), cyanocobalamin (vit. B12), chromium chloride, potassium iodide.
Allergen Statement: Contains soy. May contain traces of dairy, peanuts, wheat and tree nuts. We source ingredients that are not genetically engineered. May contain fruit pit fragments.